Last week at Pitti was a moment of great joy. Since over the last few years we showcased our collection at Paris’ Tranoï we had go give up our presence at Pitti; as a matter of fact when you manage a brand, its production and collections, a temporary store in Milan and a family you simply cannot go around the world all the time.
Soon to turn 100 years old, our brand showcased its new collections at Pitti many times in the past and this year we had the feeling it was time to go back to Florence.
It was like going back to the past: being in Florence was not just the occasion to showcase our new FW collection, but also a chance to meet old and friends, clients, resellers and other exhibitors we had not seen for years.
With old and new acquaintances we had a chance to talk about how the Italian fashion compartment is doing, reconnect with older friends and client and go to exclusive parties at night.
We are very happy we came back to Florence; Pitti gave us renewed energies and a clear impression that there is a new and growing interest for fashion and high-quality Made in Italy products we have been proudly manufacturing since 1920!